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Why do so many of you Climate Coaches, B Corps and Charities ignore the single most important step in protecting your brand?
Why do so many of you Climate Coaches, B Corps and Charities ignore the single most important step in protecting your brand? In recent weeks I’ve worked on several websites that have gone down, whether because of Some of them have had a backup in place. Most did not. And the difference is ππ¨ππ! With…
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Too many climate entrepreneurs are hypocrites
I was in an online meeting with a group of climate entrepreneurs. One of them mentioned her friend left the trail to pick up an empty aluminium can to dump later. The reaction of the group shocked me. Here’s why this idiotic reaction from people who supposedly stand up for the planet bugs me: πππ½πΌπ°πΏπΆππ…
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Running an Ethical Small Business: The Challenging but Purpose-Driven Path to Making a Difference
Running a small business is tough. Running a small business based on ethics is damn tough. Itβs a journey filled with hard choices, sleepless nights, and moments of doubt. But itβs also a journey that defines who I am, what I stand for, and the legacy I want to leave behind. In a world where…
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Perfect Clients are worth the effort
“Please, send me another invoice for this extra work.” We’ve received several emails like this recently from happy clients. I think we get them for two reasons: 1. We choose only to work with clients we really enjoy working with: good people doing good things in the world. They understand our skill and knowledge and…
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ππ¨π¨π π₯π ππ§ππ₯π²ππ’ππ¬ π’π¬ π’π₯π₯ππ ππ₯
Did you know that ππ¨π¨π π₯π ππ§ππ₯π²ππ’ππ¬ π’π¬ π’π₯π₯ππ ππ₯ in Europe? US companies must provide personal data to US authorities if requested. This is against the GDPR so data protection authorities across Europe have declared Google Analytics illegal under GDPR. ππ‘ππ πππ©π©ππ§ππ? – Austria and France have cited illegal data transfers from Europe to the US.––…
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Hope for the Climate
Here’s one of the best and certainly most hashtag#hopeful passages from Rutger Bregman’s book “Human Kind”, more timely and more needed now than ever: “Iβm no sceptic when it comes to hashtag#climatechange. Thereβs no doubt in my mind that this is the greatest challenge of our time β and that time is running out. What…
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Dear Conversion Experts …
To all you conversion experts, hereβs what Iβd love from you: Instead of me paying you …– per lead or– per hour or– per meeting or– per connection how about I pay you for actual paying customers? I know thatβs not easy, and it takes a lot of skill. What I want is a deal…
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Reduce the environmental impact of your online business
How can you reduce the environmental impact of your online business?Some simple steps …
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When you next walk in the forest …
π³ βPerhaps one day the language of trees will eventually be deciphered, giving us the raw material for further amazing stories. Until then, when you take your next walk in the forest, give free rein to your imagination – in many cases, what you imagine is not so far removed from reality, after all!β —…
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Someone asked me where I would start when optimising their WordPress website
This is step 1 to step 3 of what we do for all our clients: You’ll notice there’s no mention of performance scans, optimising images, caching plugins, compressing scripts etc. That’s because we start at the bottom and work our way up. That means fixing the basics, the fundamentals. It’s all hands-on, eyes-on-the-site, manual work.…
