Why do so many of you Climate Coaches, B Corps and Charities ignore the single most important step in protecting your brand? In recent weeks I’ve worked on several websites that have gone down, whether because of Some of them have had a backup in place. Most did not. And the difference is 𝗛𝗨𝗚𝗘! With … Read more
I was in an online meeting with a group of climate entrepreneurs. One of them mentioned her friend left the trail to pick up an empty aluminium can to dump later. The reaction of the group shocked me. Here’s why this idiotic reaction from people who supposedly stand up for the planet bugs me: 𝗛𝘆𝗽𝗼𝗰𝗿𝗶𝘀𝘆 … Read more
Did you know that 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐢𝐬 𝐢𝐥𝐥𝐞𝐠𝐚𝐥 in Europe? US companies must provide personal data to US authorities if requested. This is against the GDPR so data protection authorities across Europe have declared Google Analytics illegal under GDPR. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝? – Austria and France have cited illegal data transfers from Europe to the US.–– … Read more
Here’s one of the best and certainly most hashtag#hopeful passages from Rutger Bregman’s book “Human Kind”, more timely and more needed now than ever: “I’m no sceptic when it comes to hashtag#climatechange. There’s no doubt in my mind that this is the greatest challenge of our time – and that time is running out. What … Read more
To all you conversion experts, here’s what I’d love from you: Instead of me paying you …– per lead or– per hour or– per meeting or– per connection how about I pay you for actual paying customers? I know that’s not easy, and it takes a lot of skill. What I want is a deal … Read more
How can you reduce the environmental impact of your online business?Some simple steps …
🌳 “Perhaps one day the language of trees will eventually be deciphered, giving us the raw material for further amazing stories. Until then, when you take your next walk in the forest, give free rein to your imagination – in many cases, what you imagine is not so far removed from reality, after all!” — … Read more
This is step 1 to step 3 of what we do for all our clients: You’ll notice there’s no mention of performance scans, optimising images, caching plugins, compressing scripts etc. That’s because we start at the bottom and work our way up. That means fixing the basics, the fundamentals. It’s all hands-on, eyes-on-the-site, manual work. … Read more
VPNs are supposed to protect your digital privacy. How can you trust that yours is doing what it should and, more importantly, that it’s NOT doing some things it shouldn’t?