Why do so many of you Climate Coaches, B Corps and Charities ignore the single most important step in protecting your brand?
In recent weeks I’ve worked on several websites that have gone down, whether because of
- failed updates
- user error or
- being hacked
Some of them have had a backup in place.
Most did not.
And the difference is 𝗛𝗨𝗚𝗘!
With a recent backup
–> we can have the site back up and running in a matter of minutes.
Without a recent backup
–> that timescale stretches dramatically into days and in some cases weeks!
And of course with that increased time commitment comes 𝗵𝘂𝗴𝗲𝗹𝘆 increased costs.
Most of you can’t afford it in terms of money.
𝗡𝗢𝗡𝗘 of you can afford it in terms of lost trust for your brand!
Next Monday, March 31st is World Backup Day.
Of course it’s just another made-up “holiday.”
But it’s one of the few worth taking note of.
𝗣𝗹𝗲𝗮𝘀𝗲: set up a backup for both your website and your devices between now and Monday.
Your future self will thank you profusely when disaster strikes.
Or do nothing and have your future self barrage you with a litany of insults and curses.
So, what’s going to be your first step in securing your data and your brand?