Dear Online Ethical Entrepreneur,
If your website is critical to your business, then I’ve written this letter for you.
If anything happens to your site, your business would, at best, slow down or, at worst, grind to a halt.
If your site goes down for even a day, you could miss bookings and sales and lose the trust of your customers who might then go elsewhere.
Having an online business gives you so much freedom – you can live and work from anywhere – but it also makes you incredibly vulnerable.
You’re in business to do good, but you can’t do good unless your WordPress website is around for good.
Like a fit, healthy body that’s running like clockwork, it will quickly start having problems if not constantly given the attention and nourishment it needs to not only survive, but to thrive.
Four common problems you might
have noticed with your WordPress website
Maybe you just have this general sense that there are probably ‘things’ you should be doing but you have no idea what they are or how you’d find out. And you have a lot better things you could be spending your time on than struggling with your tech skills.
Maybe it’s just an ageing website that is slowing down and affecting your visitors’ experience and your Google rankings.
Things that used to work don’t work anymore (mysteriously and for no reason you can point to). Maybe it’s a plugin not working as you expected, an error message you don’t understand. Maybe your site is giving errors when you try to configure something and you have no idea what those errors mean. Maybe you’ve been getting occasional warning emails about site problems from Google/Wordfence/ABC company. Are those emails important?
Doesn’t it seem as if there’s always something that needs your time and attention? It’s not simple to figure out why a plugin won’t do what it should or to get all the parts of a website to work nicely together.
And then there are all those technical changes
Change is happening in the online industry at an ever increasing rate and it's hard to keep up. More than that, you’re not even sure which changes you should pay attention to.
You've read that “you really should have XYZ on your site” but you aren’t sure if you should do it or not. Who can you ask?
Google/WordPress/Someone else is making a big change to the way they do something online; do you need to change something on your site?
You're never quite sure if you’ve done things right, like installing an SSL certificate (or you have no idea what SSL even means). Should you buy one or use one of those free ones you've heard about?
The bottom line:
your website is a living creation
that needs constant attention
Until now you may have managed to do it all (or most of it) by yourself …
But your business is growing and your website needs to reflect that. You find it more and more difficult to make the changes you need on your site to keep up with what you are doing in your business.Get some help Get some help
It’s not just the problems you’re noticing, it’s realising that you don’t know how to do the things you need to do.
Many entrepreneurs I meet are, like you, generally overwhelmed and frustrated with the whole thing.
You might come to me when you start to have knots in your stomach because you're starting to get frightened of this overwhelm. The scary news is that you should be scared; just check some of these all-too-real statistics below:
The three big (and totally justified)
Fear #1: My cobbled together website will hurt my credibility.
Your prospective customers will not have a favourable impression of your business because it’s slow to load and to respond, forms don’t work or the site doesn’t look well on their mobile device.
- 52% of your visitors will leave your site if it takes longer than 3 seconds to load and Google uses speed as a ranking factor
- Every 1 second it takes your site to load means a 12% drop in conversions, according to Google
"Faster sites create happy users ... when a site responds slowly, visitors spend less time there." -- Google Webmaster Central Blog
Fear #2: My current visitors will have so many problems using my website that they will just stop coming back.
Things just aren't working the way they should, for example:
- Your visitors aren’t getting their emails from your site and you aren’t sure you’re getting all theirs
- Or a widget on your website isn’t working for them and you have no idea why
- Or they bought your online product a week ago and they still haven’t got access to it
Fear #3: My site will crash or be hacked .
You just aren’t sure that you're doing all you should be doing to keep your site safe. If it goes down or gets hacked you’d be helpless - you could lose it all!
- WordPress vulnerabilities soared by 30% in 2018
- Hacking rose 32% in 2017 according to Google
- Google finds 30,000 new hacked sites every DAY
- 98% of WordPress vulnerabilities are related to plugins, some of them from the official WordPress plugin library
- Many websites are still running old insecure versions of PHP (the language WordPress is written in) and there will be no more fixes for problems in those versions
It's all Much more complex Than you first imagined
You’re sure there’s a bunch of free YouTube tutorials you could watch that would teach you how to fix it all but you don’t even know where to look (or what to look for). Where do you even start? And do you have time to learn it all?
Instead of hoping nothing bad happens, you wish you had someone you could call or email to do some troubleshooting, to handle your website maintenance and to problem-solve any online technical problems.
What might take you three hours might take someone who knows what they’re doing just five minutes.
And so, you’ve come here to my website. For that I thank you.